This page was last updated: January 04, 2021
Whitepages is a provider of online directory services, fraud screening, background checks and identity verification for consumers and businesses. It has the largest database available of contact information on US residents.
Whitepages was founded in 1997 as a hobby for then-Stanford student Alex Algard. It was incorporated in 2000 and received $45 million in funding in 2005. Investors were later bought-out by Algard in 2013. From 2008 to 2013, Whitepages released several mobile apps, a re-design in 2009, the ability for consumers to control their contact information, and other features. From 2010 to 2016, the company shifted away from advertising revenue and began focusing more on selling business services and subscription products.